Zero Experience Required

Zero Experience Required

By Todd Anthony When it comes to doctors and lawyers, experience is usually a plus. Then again, a lot of the older professionals I have visited are woefully out of touch. In a couple of cases this has turned out bad for me. In the advertising world, I have seen few...
How Three Businesses Attracted New Customers

How Three Businesses Attracted New Customers

By Anita Campbell on Startup Trends Three more businesses are now featured in the Spotlight section of the JumpUp.com community website. I want to point them out to you, because each overcame a business challenge similar to one you may be facing: how do you attract...

Targeting Competitors Misses the Point

Pundits love to talk about market share and often assume that Yahoo is targeting Google and vice versa, but that strategy never works. A paper by Wharton marketing professor J. Scott Armstrong shows that focuses on competitors instead of profits is a losing...
It's Not About the Logo . . .

It's Not About the Logo . . .

By Valeria Maltoni (at Conversation Agent)And it’s not about the marketing spend. You have seen it in the news and if you managed to miss that, there have been some notable discussions about it in the conversations we’ve had in my neighborhood of the...