Branding Trivia

by | Monday | Branding

By Derrick Daye on Sam Gale We don’t have extra time, but we’ll always make some for branding trivia…•Coca-Cola was originally green.•Iceland consumes more Coca-Cola per capita than any other nation.•A can of Diet Coke will float in water while a can...

Eight Weeks To Business Change

by | Monday | Business Strategy

by André TaylorSearching for the right business strategy, many organizations fall in love with big concepts. But for many, it stops there, as “doing” can be an elusive concept. In my advisory work, I suggest a systematic approach to tackling change comprised of an...

How to Get the Attention of a Venture Capitalist

by | Monday | venture capital

by Guy KawasakiAt the Elite Retreat I gave an off-the-cuff answer to a question concerning getting the attention of venture capitalists. My buddy Wendy Piersall blogged about my answer, and it was a very popular. However, to truly help entrepreneurs, I’d like to...

Branding: Differentiate or Die

by | Friday | Branding

By Derrick Daye on Sprint What has changed in business over recent decades is the amazing proliferation of product choices in just about every category. It’s been estimated that there are 1,000,000 SKU’s (Standard Stocking Units) out there in America. An average...
The Essence of Duct Tape Marketing

The Essence of Duct Tape Marketing

by | Friday | Sales / Marketing

By GuyKawasaki Duct tape (the tape) is simple, effective, and affordable—it’s not always the prettiest solution, but it does always work. The central theme of Duct Tape Marketing: The World’s Most Practical Small Business Marketing Guide by John Jantsch is that...