Internal Brand Building: Living the Brand

by | Thursday | Branding

By Derrick Daye on The Conference Board Increasingly, organizations are finding it critical to gain their employee’s understanding and enthusiastic support of their brand’s essence, promise and personality. They know that they must achieve integrity between what the...

Why Most Small Businesses Fail

by | Thursday | Business Planning, strategic planning

Michael Gerber, author of the mega-best sellers “The E-Myth” and “The E-Myth Revisited,” is one of the people I admire and respect and who has had a significant impact on me and my businesses. Although I have listened many times to...

Strategic Planning – The Three Key Elements

by | Thursday | strategic planning

For businesses strategic planning is a concept, a mind set and a process. It is looking down the road at what’s around the bend. When everyone around your place is focusing on what’s coming you will all recognize it in time to take advantage of it.As...

Seriously Kule Color Tools

by | Tuesday | Sales / Marketing

I found this over on the Duct Tape Marketing Blog:Adobe Labs released a very fun and useful tool for anyone that would like to learn about combining colors or creating what they call color themes. The tool is called kuler. (Requires the latest Flash player to view)...

The 10 New Rules of Branding

by | Tuesday | Branding

By Derrick Daye on Walmart 1) Brands that influence culture sell more; culture is the new catalyst for growth.Look at Google. They are changing the way we behave online. Nike is a brand that has become a part of all culture. If you get into that split screen, you...