by | Thursday | Advertising
One of the worst mistakes an advertiser can make is sending mixed messages. I’m always paying attention to advertising and marketing to see how others attempt to get their message across in 15-30 seconds. After-all, the human attention span isn’t getting...
by | Thursday | strategic planning
Dealing with and handling change and uncertainty is one of the major challenges each of us faces in today’s world. And we face it in our business and personal lives. It can be said that change and uncertainty arrive together and that most people find it much more...
by | Friday | Communication
By Owen Lystrup on Writing As a very humble offering as substitute for my lack of grammatical posts, here is a very good post from Copyblogger. It’s a list of five common errors in writing. True blogging and marketing copy is usually dumbed down a bit to a...
