All Ad Spending To Go Digital

by John JantschMedia Post ran an article this morning quoting a Microsoft exec claiming that within three years most of their $1billion ad spending will be in the digital space. “We’re actually pretty confident that by 2010, the majority of our media mix...

Branding: The Power of Word of Mouth

By Derrick Daye on HallmarkIn his book, Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders, Adam Morgan indicates that people enthusiastically share information for one of four reasons: (1) bragging rights, (2) product enthusiasm, (3)...

Planning And Starting An Online Business

You will find that the basics and logic of business remain the same, regardless of whether it is an online business or offline. The difference lies in the fact that, to run an online business successfully, you will need to know the fundamentals of any business and...
Five Reasons For Small Business Owners To Blog

Five Reasons For Small Business Owners To Blog

By Anita Campbell on Small Business Advice Why do small business owners write on blogs? With millions of people worldwide doing it, blogging has become a major phenomenon of our time. (If you arrived here through a search engine and do not know what a blog is, well,...

Are You Linkbaiting The Right Audience

Jan. 29, 2007 at 1:09pm Eastern by Eric WardLast summer, I was asked for my personal definition of the term “linkbait.” In a column titled Link Bait Kool-Aid, I wrote that linkbait was “more or less anything you create anywhere on the web that...