Don't make a speech. Put on a show.

Don't make a speech. Put on a show.

by | Sunday | Presentations

By Garr “Don’t make a speech,” says Paul Arden, “put on a show.” Paul Arden is author of It’s Not How Good You Are, Its How Good You Want to Be. Arden’s little book is not long on expanded content, but it’s a very visual...

The Secrets of Selling

by | Sunday | Sales / Marketing

BY STEVE COHNSaturday, March 3, 2007 12:01 a.m. EST 1. “Understanding Media” by Marshall McLuhan (MIT Press, 1964). I have no idea who might be the smartest human ever, but the most brilliant marketing mind of all belonged to Marshall McLuhan....

Make Search Conversational

by | Thursday | SEO

Search marketers should rework their content to make it more conversational according to Adam Broitman of Morpheus Media, and I think he’s on to something.Broitman points out that much of marketing is now a conversation, but search marketers have not...

The Hidden Value of a Link

by | Wednesday | Sales / Marketing

By David Berkowitz Is PayPerPost evil? Sure. I can get on board with that. Though it’s a flawed hypothesis, a lot of my column this week tries to explore why. It actually does have parallels in other media, and there are even some blog advertising campaigns...

Are You Ready To Start Your Home Based Business?

by | Wednesday | Business Planning

By Allen LundyThere are all types of people in this world. Everyone of us is unique in one way or another. We all look different, we have different hobbies, likes, dislikes, and most of all we have varied skills and learning abilities.Our uniqueness is what makes each...