Bravo To USATODAY

Bravo To USATODAY

by | Monday | media

By Michael Arrington on USATODAY USATODAY relaunched its website yesterday with a parade of new features that will add a significant social layer to the site that wasn’t there before. The website is no longer a simple hose spouting news at readers. It has become a...

Are You Linkbaiting The Right Audience

by | Monday | SEO

Jan. 29, 2007 at 1:09pm Eastern by Eric WardLast summer, I was asked for my personal definition of the term “linkbait.” In a column titled Link Bait Kool-Aid, I wrote that linkbait was “more or less anything you create anywhere on the web that...

The Secrets of Selling

by | Sunday | Sales / Marketing

BY STEVE COHNSaturday, March 3, 2007 12:01 a.m. EST 1. “Understanding Media” by Marshall McLuhan (MIT Press, 1964). I have no idea who might be the smartest human ever, but the most brilliant marketing mind of all belonged to Marshall McLuhan....

Make Search Conversational

by | Thursday | SEO

Search marketers should rework their content to make it more conversational according to Adam Broitman of Morpheus Media, and I think he’s on to something.Broitman points out that much of marketing is now a conversation, but search marketers have not...

The Hidden Value of a Link

by | Wednesday | Sales / Marketing

By David Berkowitz Is PayPerPost evil? Sure. I can get on board with that. Though it’s a flawed hypothesis, a lot of my column this week tries to explore why. It actually does have parallels in other media, and there are even some blog advertising campaigns...