Off Topic: Why I Think Billy Donovan is Staying Put

Okay, the NCAA Final is over, and Florida has repeated as Champions. Now everyone in the Bluegrass State is all fired up thinking Billy Donovan will become the head coach of the Cayuts (purposely spelled like that to inject the twang). First off, it should be noted...

How to Get the News Media to Cover Your Story

By Derrick Daye on Public Relations Stories have a better chance of being covered if they: •Tie into what people are talking about today•Add to discussions on current “hot” issues or topics•Reference prominent people, places or things•Have visual impact•Are...
2007 Digital Outlook

2007 Digital Outlook

By GuyKawasaki Avenue A Razorfish recently published the 2007 Digital Outlook Report (6230.6K). This report examines trends in the way consumers, publishers, and advertisers employ digital media to have a conversation with each other. Specifically, it covers the...

All Ad Spending To Go Digital

by John JantschMedia Post ran an article this morning quoting a Microsoft exec claiming that within three years most of their $1billion ad spending will be in the digital space. “We’re actually pretty confident that by 2010, the majority of our media mix...