Great Customer Service: Just Do It

by | Tuesday | Customer Service

Earlier this afternoon, Brown knocked on my door (UPS). Initially I thought to myself “I didn’t order anything so what could this be?” Upon accepting the package I noticed it was from Total Training. For a little background, Total Training makes...

How to Get Good SEO Clients

by | Monday | SEO

SEO Question: I have been submitting my articles to article directories and submitting my site to directory after directory, but I am not getting anywhere in the search results. What should I do to promote my SEO site and services? Answer: Rankings do not matter. The...
The Power of Trustiness

The Power of Trustiness

by | Monday | media, PR

By Media Guerrilla Reading about DoTheRightThing reminds me of a conversation I had a while back with a friend where we jokingly talked about how ridiculously easy yet powerful it would be to slap a community-driven “trustiness meter” on every...

Overcoming Common Brand Problems – 23

by | Monday | Branding

You’re only a newspaper ad away from finding this very common brand problem… Common Brand Problem Number 23: Trying to make too many points in your brand communication rather than focusing on the one or two most compelling points of difference Analysis:...