How to Get the News Media to Cover Your Story

by | Thursday | PR

By Derrick Daye on Public Relations Stories have a better chance of being covered if they: •Tie into what people are talking about today•Add to discussions on current “hot” issues or topics•Reference prominent people, places or things•Have visual impact•Are...
PRSA Sacramento Learns Me Some Media Relations

PRSA Sacramento Learns Me Some Media Relations

by | Friday | PR

Copied from Into PR——————— By Owen Lystrup on Career Advancement – from Veer – PRSA Sacramento hosted a very good media relations panel of four journalists from the Sac area. They were dropping knowledge that left...
The Power of Trustiness

The Power of Trustiness

by | Monday | media, PR

By Media Guerrilla Reading about DoTheRightThing reminds me of a conversation I had a while back with a friend where we jokingly talked about how ridiculously easy yet powerful it would be to slap a community-driven “trustiness meter” on every...

PR Tips from the Experts

by | Monday | PR, Tips and Tricks

Courtesy of Valleywag on 1/15/2007:—————————————————-Michael Arrington is sometimes so refreshingly blunt that one can forgive him his over-compensating aggression,...