by | Friday | Communication
By Owen Lystrup on Writing As a very humble offering as substitute for my lack of grammatical posts, here is a very good post from Copyblogger. It’s a list of five common errors in writing. True blogging and marketing copy is usually dumbed down a bit to a...
by | Friday | Business Strategy
If you are not using the 80/20 Principle to control your strategy, your strategy is more than likely wrong. You may not have an accurate picture of where you make, and lose, the most money.Where are you making the most money?Conduct an 80/20 Analysis of profits by...
by | Tuesday | Advertising
by John JantschMedia Post ran an article this morning quoting a Microsoft exec claiming that within three years most of their $1billion ad spending will be in the digital space. “We’re actually pretty confident that by 2010, the majority of our media mix...
